Page cluster design
Group pages by intent: category, location, and category+location pages should cross-link with clear anchors.
growth
Designing internal links for directory ranking gains
Use category/location matrix and lead CTAs to improve page relevance and CTR.
Cross-linking rules
From each detail page, link to sibling pages and at least one strategic guide page.
Conversion path
Place contact + claim CTAs in both top and bottom sections and keep listing filters visible on larger pages.